Health and Exercise

Anyone who has ever put effort into running a marketing campaign to promote a health insurance company will be quick to tell you success stories are few and far between. Selling health insurance is not an easy task and what’s more, promoting this type of business can cost a fortune.

It’s fair to say that most health insurance agents have abandoned the pay per click method of advertising mainly because of the introduction of quality scoring on Google. Due to ineffective optimization of the landing pages and websites the battle for success has become more and more expensive and this has resulted in the days of simple Adwords campaigns being a thing of the past.

Smaller health insurance businesses have to contend with being up against all the big corporations and there are only so many high traffic keywords so the small companies do not find it easy to keep up. With pay per click prices ranging from which $9 to $15 it soon becomes too costly a business to continue.

Traditional SEO (search engine optimization) doesn’t carry any guarantee of how quickly your business may appear high up in the ranking in the organic listings of the search engine. Reaching the place you want to be at takes time – it doesn’t happen overnight. Competition in the organic listings is fierce to say the least and many small health insurance businesses find themselves up against the much bigger and well established health insurance corporations with their informative websites and all their back links.

Everything did actually change for the better with the introduction of universal search in the search engines. The Internet world has reached a new dimension and there is tons of traffic out there. For example, YouTube, the popular video sharing site has exceeded the success of Yahoo as a search engine.

You will find shopping, video, blogs and news sources as a result of carrying out a universal search and these come in all manner of formats for the benefit of the consumer.

That means health insurance marketing of today cannot only focus on search engines anymore, but needs to also include strategies to promote health insurance plans and agents through videos, blogs, social networking websites and other Web 2.0 properties. The traffic on these websites combines is far greater than the traffic on search engines. So start a blog, shoot some videos and display your health insurance services in new and exciting ways.

John Harvey shows health insurance agents how to promote their services with online video: Ohio Individual Health Insurance and Ohio Health Insurance Quote